Any prize is still taxable income in the USA. That absurdity needs to be removed before this can make inroads. E.g. if you win a car but are very poor then you

Any prize is still taxable income in the USA. That absurdity needs to be removed before this can make inroads. E.g. if you win a car but are very poor then you might reject the car as you can't afford to pay the sales tax on it. I've seen this before.