5 ms·

Mixpanel (YC S09) launches "Analytics for your customers."

62 points by suhail 16y ago

nkassis 16y ago
So if I understand correctly, let say I run a blogging service I could offer the blogs running on my service mixpanel analytics data for their particular blog? If so, that's a pretty good idea.
- suhail 16y ago
  Yes, exactly.
  - JofArnold 16y ago
    This is extremely disruptive, especially in my company's product space. Congrats for seeing the opportunity and flying with it!
acgourley 16y ago
Congrats - there is definitely a market for this. Although my only concern would be that its every bit as deep as your primary market. This will creep into requests for daily emails, multiple levels of permissions, embedded dashboard feature requests, user customization, etc.
vaksel 16y ago
i think the problem that may arise, is that the big players have the resources to roll their own solutions + their own solution would mean they can integrate the data that is specific to their app and the smaller players will have a problem paying(provided the platforms would have to pay for each datapoint)
- acgourley 16y ago
  Or more succinctly: enterprise software.
- JofArnold 16y ago
  They'd have to roll their own mixpanel though, right? I think unless those big companies are in the analytics space full time already, they'd have a damn difficult time convincing their managers of make v buy. Plus, presumably some of the small companies already using Mixpanel will be big-company-worrying medium companies in due course. On a related note, what has attracted us to Mixpanel so far is that is is very generic - I've not come across a case yet that can't be made to work with the event triggers. Mind you, I've not used it live - just read the docs - so I may be speaking out of my cloaca ;)
  - justaguyb 16y ago
    For what it's worth, nearly every major firm I've worked with rolls their own metrics. Mixpanel and all these other metrics startups are cute, but at this point in time the risk with integrating MixPanel is almost certainly viewed by most managers as greatly exceeding the risk associated with rolling your own metrics.
- kqueue 16y ago
  Don't worry about your competitors. Focus on your product. Big players move slowly. Most of the times it is easier, faster, and more profitable to buy the startup instead of building their own product to "compete". E.g., Google could have built something similar to adMob, yet it decided to buy it.
lyime 16y ago
This is pretty awesome! Congrats to Suhail and Tim!
snowmaker 16y ago
I believe this is an even bigger market than the one Mixpanel was previously tackling. There are innumerable UGC sites online today, and they all want to offer analytics to their customers. For every one of them to build their own comprehensive web analytics system is just silly. Until now there was no product that solved this problem for them. If Mixpanel's product becomes sufficiently powerful and flexible, it can become the standard for "analytics on someone else's site" just as much as Google Analytics is the standard for "analytics on your own site".
- acgourley 16y ago
  Definitely a wide open space, current GoodData seems to have the most mature product offering here (but it's still very internal 'talk to the sales guy'-ish)
sahillavingia 16y ago
Rockin' the analytics boat. I like.
paolomaffei 16y ago
I still think the pricing page should point out better what a data point is.
eries 16y ago
This is very cool. Congrats, guys

62 points by suhail 16y ago

So if I understand correctly, let say I run a blogging service I could offer the blogs running on my service mixpanel analytics data for their particular blog? If so, that's a pretty good idea.

suhail 16y ago
Yes, exactly.
- JofArnold 16y ago
  This is extremely disruptive, especially in my company's product space. Congrats for seeing the opportunity and flying with it!

acgourley 16y ago

Congrats - there is definitely a market for this. Although my only concern would be that its every bit as deep as your primary market. This will creep into requests for daily emails, multiple levels of permissions, embedded dashboard feature requests, user customization, etc.

vaksel 16y ago

i think the problem that may arise, is that the big players have the resources to roll their own solutions + their own solution would mean they can integrate the data that is specific to their app and the smaller players will have a problem paying(provided the platforms would have to pay for each datapoint)

acgourley 16y ago
Or more succinctly: enterprise software.
JofArnold 16y ago
They'd have to roll their own mixpanel though, right? I think unless those big companies are in the analytics space full time already, they'd have a damn difficult time convincing their managers of make v buy. Plus, presumably some of the small companies already using Mixpanel will be big-company-worrying medium companies in due course. On a related note, what has attracted us to Mixpanel so far is that is is very generic - I've not come across a case yet that can't be made to work with the event triggers. Mind you, I've not used it live - just read the docs - so I may be speaking out of my cloaca ;)
- justaguyb 16y ago
  For what it's worth, nearly every major firm I've worked with rolls their own metrics. Mixpanel and all these other metrics startups are cute, but at this point in time the risk with integrating MixPanel is almost certainly viewed by most managers as greatly exceeding the risk associated with rolling your own metrics.
kqueue 16y ago
Don't worry about your competitors. Focus on your product. Big players move slowly. Most of the times it is easier, faster, and more profitable to buy the startup instead of building their own product to "compete". E.g., Google could have built something similar to adMob, yet it decided to buy it.

lyime 16y ago

This is pretty awesome! Congrats to Suhail and Tim!

snowmaker 16y ago

I believe this is an even bigger market than the one Mixpanel was previously tackling. There are innumerable UGC sites online today, and they all want to offer analytics to their customers. For every one of them to build their own comprehensive web analytics system is just silly. Until now there was no product that solved this problem for them. If Mixpanel's product becomes sufficiently powerful and flexible, it can become the standard for "analytics on someone else's site" just as much as Google Analytics is the standard for "analytics on your own site".

acgourley 16y ago
Definitely a wide open space, current GoodData seems to have the most mature product offering here (but it's still very internal 'talk to the sales guy'-ish)

sahillavingia 16y ago

Rockin' the analytics boat. I like.

paolomaffei 16y ago

I still think the pricing page should point out better what a data point is.

eries 16y ago

This is very cool. Congrats, guys