I remember something similar happening back in the days with totally unrelated tech: - MP3: Can play audio. Marketing and tech play nice together. - MP4: Can

I remember something similar happening back in the days with totally unrelated tech: - MP3: Can play audio. Marketing and tech play nice together. - MP4: Can play video. Marketing and tech play nice together - MP5: Wait what? Marketing needs "next" iterarion, it doesn't make any sense. It's just MP4 with some random silly feature (depending on the company).