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Discord is in this weird situation where they've been massively successful at some specific things that people aren't willing to spend money on, and not, as bes

Discord is in this weird situation where they've been massively successful at some specific things that people aren't willing to spend money on, and not, as best as I can tell, anywhere else. They're absolutely the community chat tool of choice these days - just about every subreddit you go to, every fandom you could ever think of, has a discord community. It's incredibly easy to put one together. But things like Nitro seem to have minimal adoption. The game store isn't particularly compelling. They've got some partnerships with games where they offer Discord up as the actual in-game voice communication, but I haven't seen much adoption of that, and I don't know if it actually results in revenue for them, either. It's not unique - we've seen plenty of major tech companies in similar spots - but they've basically all pivoted to advertisements as a way to make money, something that Discord has categorically said they don't want to do. I don't know what they could do to really turn things around here.

shiburizu 8y ago
Why do people think this? I know a good chunk of users I interact with every day pay for their Nitro subscription. It's not crazy to think I can buy a game or two on it as well. They partnered with Warframe, I think things are going well.
sbarre 8y ago
Do you have a citation on "Nitro seem to have minimal adoption"? Genuinely curious, as all over this thread there's people saying "so many people have Nitro!" and other saying "no one pays for Nitro".. I'd love to see stats to figure out who is actually correct.
- cthalupa 8y ago
  They don't release numbers, so everything I have is personal anecdata, but I'm in 12 active Discord communities, and any time the discussion has come up, pretty much no one involved has a nitro subscription. We're the demographics that, at least to me, seem the most likely to pay for it as well. Better than average incomes, MMO subscribers, groups that host their own servers for games that support it, subscribers to twitch streamers, etc. I can't fathom who is paying for Nitro in large numbers if not these demographics.

shiburizu 8y ago

Why do people think this? I know a good chunk of users I interact with every day pay for their Nitro subscription. It's not crazy to think I can buy a game or two on it as well. They partnered with Warframe, I think things are going well.

sbarre 8y ago

Do you have a citation on "Nitro seem to have minimal adoption"? Genuinely curious, as all over this thread there's people saying "so many people have Nitro!" and other saying "no one pays for Nitro".. I'd love to see stats to figure out who is actually correct.

cthalupa 8y ago
They don't release numbers, so everything I have is personal anecdata, but I'm in 12 active Discord communities, and any time the discussion has come up, pretty much no one involved has a nitro subscription. We're the demographics that, at least to me, seem the most likely to pay for it as well. Better than average incomes, MMO subscribers, groups that host their own servers for games that support it, subscribers to twitch streamers, etc. I can't fathom who is paying for Nitro in large numbers if not these demographics.