I regularly hear friends/family/colleagues/strangers complain or switch service provider on the basis of “I get like no bars at home” or “I only get 1 bar recep

I regularly hear friends/family/colleagues/strangers complain or switch service provider on the basis of “I get like no bars at home” or “I only get 1 bar reception in the office on <carrier name>”. This stuff is relatively meaningless in a technical sense given even a full set of bars still tells you nothing about contention, backhaul etc, but it probably matters in marketing/customer perception terms for the carriers.