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Can someone please describe what AB testing is or point me to something that explains it?
by spoiledtechie 16y ago
Can someone please describe what AB testing is or point me to something that explains it?
- jasonkester 16y agoTry a few of the links here: http://www.bingocardcreator.com/abingo/resources http://www.bingocardcreator.com/abingo/resources Basically, it's testing one version of your website against another version, so that you can measure which one better compels users to do something. So, for example, you might try testing your normal "Buy Now" button against a double-sized, bright red shiny button. You'd show one version to half your visitors, the other version to the other half. Libraries like this one let you keep track of who saw which version, and whether they actually bought your thing. After a week or so collecting data, you can see that, for example, 4.8% of visitors seeing your old button clicked it, whereas 6.6% of those who saw the big red one clicked it. That's valuable. As in, measurable in dollars valuable, so you need to be doing it if you run a website that sells things to people or otherwise gets value out of people doing stuff on it.
- spoiledtechie 16y agothanks. That helps.