> Supreme is a common noun, and uses one of the most common typefaces, Helvetica, on a solid red background. There’s no unique aspect to their logo at all. So?

> Supreme is a common noun, and uses one of the most common typefaces, Helvetica, on a solid red background. There’s no unique aspect to their logo at all. So? Together they make a recognisable brand. That's what matters. > Maybe I should start a company named The. Start suing any product line prefixed with “The” You can't sue "any product line", only ones in the same sector which could be confused with yours. McDonald's can't sue a car mechanic called McDonald's. Good luck making "The" a recognisable brand in any sector.