> The problem with "rating women" in this way is that ranking people according to a very small set of "desirable" attributes neglects or diminishes other very i

> The problem with "rating women" in this way is that ranking people according to a very small set of "desirable" attributes neglects or diminishes other very important aspects of what makes a person worth knowing and loving. That's not just a problem with "rating women", or even with rating men (which happens a lot more than most people would be comfortable admitting!) for that matter. It's a basic failure mode in human psychology https://en.wikipedia.org/wiki/Halo_effect https://en.wikipedia.org/wiki/Halo_effect And yes, marketing and advertising exploit this too. Associating a product with conventionally-attractive people is one way of manipulating us to make us feel better about it.