...or it could be they want to literally print money and have people use it in everyday commerce so they become a de facto Central Bank. If it were merely an a

...or it could be they want to literally print money and have people use it in everyday commerce so they become a de facto Central Bank. If it were merely an account one used to pay for things then they just get to take a small percentage in transaction fees but with a blockchain they can create a bunch of FaceCoins, sell them on the open market and if things go south with their cryptocurrency laugh all the way to the bank counting their billions.