Very clever move. Of these recent lawsuits lamebook seems to be the only one that visually dilutes the trademark, but I'm very glad they pulled out the freedom

Very clever move. Of these recent lawsuits lamebook seems to be the only one that visually dilutes the trademark, but I'm very glad they pulled out the freedom of speech card. IANAL, but I think this could work. Obviously, the site points out in thousands of examples how uneducated users can run into the previously mentioned Gay Bar Problem[1], and tucking that problem under a trademark lawsuit would be a superficial, corporate, PR way of solving the issue. However, the outcome of this lawsuit will probably have little influence on the way the TeachBook issue is resolved. They're in hot water because of the fact that they're also a social network. It would really suck for them to have to succumb to the $$$ threat like TripTrace (previously PlaceBook) did. Although, differentiation is one of the most important brand strategies, so TripTrace is actually a better name in that respect. [1] http://www.slideshare.net/padday/the-real-life-social-network-v2 http://www.slideshare.net/padday/the-real-life-social-networ...