> 4) Getting paid to leave is simply a different metric than having to get out your wallet to pay for something. Surely the authors know this but I didn't see i

> 4) Getting paid to leave is simply a different metric than having to get out your wallet to pay for something. Surely the authors know this but I didn't see it mentioned. 'WTP != WTL' Glad someone mentioned this. It would be a very different situation if you switched Facebook over to a subscription model, and it'd be a different outcome still if you had people bid to be the only one still able to use Facebook in the auction. I honestly think this is actually a really bad metric to choose, even if it's better than nothing. I, for instance, barely use Facebook, but would require a decent chunk to bother to deactivate it, just because I'm really insensitive to extra money compared to the general population. I would, on the other hand, probably not pay much to keep it because that requires extra work. Still better than nothing, but hopefully someone can top this.