>Supreme is a common noun, and uses one of the most common typefaces, Helvetica, on a solid red background. It's an italic version of (or very similar to) "Fut

>Supreme is a common noun, and uses one of the most common typefaces, Helvetica, on a solid red background. It's an italic version of (or very similar to) "Futura bold oblique" and it was used in white on a red background by the artist Barbara Kruger as (massive irony here) a critique of consumerism. Supreme then took that influence to create their logo.