If you look at their SEC filings, it is clear that recently (I last looked early in 2018 or late 2017), the retail business was listed as having huge losses. L

If you look at their SEC filings, it is clear that recently (I last looked early in 2018 or late 2017), the retail business was listed as having huge losses. Losses on the order of 15-20% of gross revenue! Meanwhile, AWS was highly profitable at this time and was the reason the company as a whole was finally booking profits with margins of a paltry ~1.3% or so, if I recall correctly. The retail business has never been profitable because of the huge costs of running all those logistics and warehouses and shipping (even with their rock bottom shipping costs). You may be right about Quill. I don't know enough about it. But regardless, at some point it's clear they surpassed the guidelines of Quill and became liable and are to this day not complying with the law in my opinion.