Yes, driving 5 minutes isn't a big deal. >> selecting the products in person? How long does this takes ? And how is the experience if you're a busy mom with s

Yes, driving 5 minutes isn't a big deal. >> selecting the products in person? How long does this takes ? And how is the experience if you're a busy mom with small children ? So yes. Maybe you're right. Maybe large-scale grocery delivery won't happen. But in-store pickup ? There's decent likelihood it would become a large scale service. And than, that would be a great time to scale a delivery business. High consumer density for pickup, leading to high delivery density with cheap prices, guarantees lots of online orders and that high delivery density.