I discovered how different the Whole Foods experience is nationwide when visiting them in Memphis and San Diego. I wonder if some of the negative WF comments ar

I discovered how different the Whole Foods experience is nationwide when visiting them in Memphis and San Diego. I wonder if some of the negative WF comments are a reflection of that. My experience (and personal opinion) is that Seattle tends to have a far superior experience. I feel that after the Amazon acquisition, the produce, selection and prices seem to have changed only a little, it's the rest of the experience that tends to win me over: brand new stores, espresso bar, hot lunch/breakfast and salad bars. As for the delivery service, I have had a love-hate relationship with Amazon Fresh as well as Prime Now WF delivery in the past. Having analyzed the situation a little I realize that my satisfaction with their service is a reflection of my state of mind. Outside of some blatant delivery issues such as the leaving my groceries on a busy arterial in the vicinity of my home (yes, actually happened), I have been unhappy when there wasn't an immediate need for the groceries. This is when I tend to notice issues such as price discrepancies, or poorly substituted items, etc. I have been much happier when there is a burning need, such as being exceptionally busy and not having time to make a grocery run that week. That's when the smaller issues tend to go unnoticed. I am glad to have their delivery service available. Once a month or so I find things to be quite chaotic, and find it quite easy to launch an app on my phone and get groceries a few hours later. Instacart is similarly convenient, but none of the other stores I have tried (Safeway, Costco, etc.) come even close. They all suck sometimes, but the WF/Amazon experience seems to sucks less. Somewhat related, if you have friends going through a major life event such as having a baby, receiving the gift of free grocery delivery will make them very happy.