Also, grocery stores tend to be closer than other retail stores. At an average of 2.14 miles from the the average US consumer[1], added to the fact that most US

Also, grocery stores tend to be closer than other retail stores. At an average of 2.14 miles from the the average US consumer[1], added to the fact that most US consumers that would pay extra for the use of a delivery service own a car, are delivery services actually solving a serious pain point for the majority of US consumers? Is the experience of finding food on an phone or computer a tangibly better experience than doing it in person? Is having to plan in advance for what you want and the requirement of being home around the time of delivery actually a better experience than hopping in the car and driving 5-ish minutes and selecting the products in person? Do enough people trust someone else to select their produce? For some people I would say this is true. But is there a large enough subset of US consumers to justify the scale required for grocery delivery to be a viable mainstream service? Or is this more of a niche product? I feel like this is different from other consumer goods, like electronics, where things like price comparison, selection, reviews, and research play a much larger role in the shopping experience and it is a mistake to assume that grocery is an analog to other consumer goods. [1] https://www.ers.usda.gov/amber-waves/2015/august/most-us-households-do-their-main-grocery-shopping-at-supermarkets-and-supercenters-regardless-of-income/ https://www.ers.usda.gov/amber-waves/2015/august/most-us-hou... From the cited article: "The distance to the nearest supermarket or supercenter for the average U.S. household was 2.14 miles"