Curious if anyone in the ATT orbit cares to weigh in on what the employees think about this. Example: ATT got iPhone exclusivity, an iPhone launch was treated

Curious if anyone in the ATT orbit cares to weigh in on what the employees think about this. Example: ATT got iPhone exclusivity, an iPhone launch was treated like a sort of 'dangerous Christmas' that was high risk if things went wrong (stock problems) but high rewards if things went right (iPhone was exclusive to ATT).