There's some weird cognitive bias people have about visible vs invisible technology. If they can't see it they're fine with it. For example, if someone is wal

There's some weird cognitive bias people have about visible vs invisible technology. If they can't see it they're fine with it. For example, if someone is walking in the mall they're being filmed by a dozen cameras. But if you walk behind them with your own handheld camera photographing them they will get VERY angry and freak out and start yelling at you. Yet nothing has changed... Same thing with Facebook. People don't mind giving their data to Facebook but if Zuck was staring over their shoulders reading their email they would be upset.