Whole foods has pivoted from your local health foods store--at a national scale to a national superstore--at a higher quality. Grocery and especially natural gr

Whole foods has pivoted from your local health foods store--at a national scale to a national superstore--at a higher quality. Grocery and especially natural groceries are turbulent. Their customers generally check enough boxes to end up in the enthusiast/early-adopter category. Even if the Amazon purchase didn't turn them off, targeting the more casual "trader joes" class makes more sense. My personal concerns with grocery delivery and automation in general is that the automation of my boring daily tasks might not free up more leisure time, but more time to spend working.