I think this might be because food is quite different to the other products you buy from Amazon - you typically buy ingredients and you typically do this once o

I think this might be because food is quite different to the other products you buy from Amazon - you typically buy ingredients and you typically do this once or more a week. Amazon makes a mistake every so often with a delivery but with this sort of throughput you have a bigger window for things to go wrong. I stopped using Amazon Fresh after a string of deliveries where entire bags were just missing. Not out of stock, just not in the order. Of course, they refunded me but when buying ingredients to cook something complicated it can totally change your plans. Their selection would change frequently. Sometimes basic things would be out of stock for weeks, sometimes items would just disappear, even items from common brands. This is effectively the normal Amazon experience (good with occasional errors) but when applied to food it's somehow considerably worse. I now use a competitor's service; all they do is online grocery deliveries. It's very hard to be all things to all men; sometimes specialisation is a good thing.