My fiancee loves to cook, and since we live in SF without a car, she has spent a lot of time trying out various grocery delivery services. Every single one has

My fiancee loves to cook, and since we live in SF without a car, she has spent a lot of time trying out various grocery delivery services. Every single one has problems, from cost to quality to delivery reliability. In our experience, Instacart+Whole Foods is the most unreliable. Prime is ok, but the quality isn't always there. We've also tried specialty delivery services for meat, but those get expensive. We ultimately have been pretty satisfied with Good Eggs + Thrive Market and haven't set foot in a grocery store in months. All this is to say I think grocery delivery is the holy grail of supply chain challenges. There is little tolerance for inefficiency at any step between farm and table. It's easy to spot when you're out of tolerance, but difficult to control for. I think we're still in the early days of this space. It reminds me of the early 2000s when cord cutting was possible, but not common. However, once it really takes off it'll change everything.