The reason personal websites are not used anymore is that there is no traffic. The big advantage of posting on FB is that everyone is going to the same site and

The reason personal websites are not used anymore is that there is no traffic. The big advantage of posting on FB is that everyone is going to the same site and you know the people who are subscribed to your posts. Individual websites have the problem of discoverability. Google solved part of that problem with its search engine, but FB gave the ultimate solution by giving everyone a way to publish directly on their own web site.