> users have come to expect a certain level of interactivity. Users don't expect interactivity, they tolerate it. Think of websites as obstacles or puzzles use

> users have come to expect a certain level of interactivity. Users don't expect interactivity, they tolerate it. Think of websites as obstacles or puzzles users have to solve to get to what they want. They would rather not interact with those puzzles or wait for them to load at all. If you understand that - you can't justify interactivity or most front end development for that matter by claiming this is what users want.