There are also a number of people who primarily share content rather than create/write it as well. Me, I personally treat it like a blog in the sense that I'm

There are also a number of people who primarily share content rather than create/write it as well. Me, I personally treat it like a blog in the sense that I'm there to either "like" it, go past it, or go to the comments section. Regardless, reproducing Facebook via personal websites would be daunting if not impossible. One, not everyone is going to feel comfortable doing HTML/CSS/JS or even working in a CMS w/ drag-and-drop/WYSIWYG. Two, if I know your name (and if it isn't unique enough, we either share connections or I know some other details about you you've posted), I can search for you on Facebook. How easily can that be created with personal websites when you're also searching against the broader web (good luck searching for your friend Mercedes's personal site. Have a friend named Mike Rowe and you guys joke about how his name is like that one guy with the tv show? Best of luck finding his site too). And we can argue "but the user can take back control of their data" which on face value is true, the problem is that I think for a lot of people I know on Facebook, they don't care. At least the convenience outweighs the concerns. And that's fine, that's their right. They weighed the pros/cons and found Facebook to have agreeable compromises. As do businesses that sell on Amazon I'm sure. I do want a solution that gets away from Facebook. The problem is it needs to be something that is easy enough for a non-tech user to manage and consume. If it is more difficult than Facebook, it can't hope for being anything more than a niche.