I might be looking at this too simply, but I think FB's "current" success is related to the fact that it's simple to use and "everyone" is already there. It's j

I might be looking at this too simply, but I think FB's "current" success is related to the fact that it's simple to use and "everyone" is already there. It's just not worth the effort for a non-technical person to set up a personal website that involved selecting a platform, configuration, hosting, space restrictions, fees, access restrictions, etc. FB is like an "all-inclusive" resort for those wanting to easily connect/share with friends, family and acquaintances quickly. It's free (at least in direct financial costs) and there's very little friction and decision-making involved. As a web developer, I see the value in owning your web space, but it's a very hard sell for others due to the extra work involved.