That's a bit reductionist. You're not considering the full context (which, of course, I didn't lay out) of the targeting + the ad + the rest of the landing page

That's a bit reductionist. You're not considering the full context (which, of course, I didn't lay out) of the targeting + the ad + the rest of the landing page. It wasn't click bait. Taboola and Outbrain click bait has shite conversions, that's one way to measure "click bait" (it's not called "conversion bait" for a reason).