Even to people who are struggling to make ends meet, there is likely some monetary value to using facebook, as many community service organizations now organize

Even to people who are struggling to make ends meet, there is likely some monetary value to using facebook, as many community service organizations now organize charitable events through facebook, and facebook groups are excellent resources for local information (local deals, budget-friendly groceries, giveaways). I suspect you'd still be hard-pressed to get many such people off of facebook for a year for less than $500