This year was actually Mickey's "90th birthday" and Disney did a massive amount of promotion and advertising. https://www.nytimes.com/2018/11/02/business/media

This year was actually Mickey's "90th birthday" and Disney did a massive amount of promotion and advertising. https://www.nytimes.com/2018/11/02/business/media/mickey-mouse-anniversary-90th.html https://www.nytimes.com/2018/11/02/business/media/mickey-mou...