4 ms·
Disney have Marvel now, which is printing money. I don't think they've done anything Mickey-related in a long while, they might actually let him enter the publi
by Asooka 8y ago
Disney have Marvel now, which is printing money. I don't think they've done anything Mickey-related in a long while, they might actually let him enter the public domain. There would probably still be many restrictions on his use, his iconic shape is probably some form of trademark as well.
- dragonwriter 8y ago> I don't think they've done anything Mickey-related in a long while https://en.m.wikipedia.org/wiki/Mickey_and_the_Roadster_Racers https://en.m.wikipedia.org/wiki/Mickey_and_the_Roadster_Race...
- jeremymcanally 8y ago> I don't think they've done anything Mickey-related in a long while... They recently produced a number of shorts (like 3 seasons worth) starring Mickey, there are a few shows out starring him on the toddler focused market, they're building a keystone attraction at Disney's Hollywood Studios around Mickey, they use him extensively in the parks still in new ways, etc. He is still in very heavy use throughout the company, but I don't think Steamboat Willie entering the public domain will damage that. :)
- jumelles 8y agoThis year was actually Mickey's "90th birthday" and Disney did a massive amount of promotion and advertising. https://www.nytimes.com/2018/11/02/business/media/mickey-mouse-anniversary-90th.html https://www.nytimes.com/2018/11/02/business/media/mickey-mou...
- maxsilver 8y ago> I don't think they've done anything Mickey-related in a long while Check out Disney Junior. There's like 3 or 4 different unique TV shows on-air daily that all feature Mickey Mouse in one form or another. (Mickey Mouse Clubhouse, Micky and the Roadster Racers, Minnie's Bow-Toons, Tsum Tsum, Mouskersize, probably a few more.). And that's just the shows -- there's brand new Mickey merch in toy stores all across America today. (There's even a Steamboat Willie plush toy in Target stores nationwide right now, if it hasn't already sold out - https://www.target.com/p/disney-mickey-mouse-90th-special-edition-steamboat-willie/-/A-53328454 https://www.target.com/p/disney-mickey-mouse-90th-special-ed... ) We aren't in the target demographic for this stuff, so it's easy to forget about it. But Disney heavily promotes Mickey to the very young kids.
- bitwize 8y agoThere's the "Get A Horse!" short and Kingdom Hearts 3, along with the kiddie shows the others mentioned. Mickey is still the linchpin of Disney's brand.
- runn1ng 8y agoMany Marvel characters go back into the 30s too. The most popular ones are indeed "silver age" - Spider-Man, F4, X-Men, Avengers, etc, which is 60s so Marvel is safe there, but Marvel has a lot of characters from "golden age" from the 30s/early 40s - for example the original Captain America is 1941, Namor the Submariner is from the 30s, original Human Torch similarly. But it's true most of modern Marvel IP is from 60s, and also it's hard to make an interpretations of the characters not based on the modern interpretations, and Marvel has trademarked everything from head to toes, including all the character designs and names (and even the term "super hero"), so... yeah who knows
- Larrikin 8y agoMickey and the related characters aren't all that popular in the US anymore but their likeness is immensely popular abroad in Asia. Stuffed animals and games of the original characters do really well there.