This is pretty much how all Guardian articles are formatted. Some of their regular pieces could be called "blog posts" - Felicity Cloake's cooking series comes

This is pretty much how all Guardian articles are formatted. Some of their regular pieces could be called "blog posts" - Felicity Cloake's cooking series comes to mind. Guess it makes sense to reuse the platform that already has the templates than use another platform and reimplement the design.