Google's position is completely fair, but they should probably spend more effort trying to not suck at social, and less effort trying to undermine Facebook. It

Google's position is completely fair, but they should probably spend more effort trying to not suck at social, and less effort trying to undermine Facebook. It's pretty remarkable how poor their social products have been, especially compared to other new product initiatives, like Android. How can Google save its social strategy at this point (other than by trying to chip away at Facebook with tiny measures like this)?