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You just described Loss Aversion perfectly: https://en.wikipedia.org/wiki/Loss_aversion https://en.wikipedia.org/wiki/Loss_aversion
by gph1234 8y ago
You just described Loss Aversion perfectly: https://en.wikipedia.org/wiki/Loss_aversion https://en.wikipedia.org/wiki/Loss_aversion
- hinkley 8y agoThinking the same thing, but then I realized that if the topic is "how do you get people off of Facebook" then loss aversion is exactly what you're fighting against. They lost their privacy without thinking about it, but giving up Facebook would require a conscious act. So now they're thinking about loss, and that causes feelings.