K-cup provides people with the illusion that they are getting "real" coffee. Instant provides no such illusion, hence its stigma. K-cup coffee is awful, but peo

K-cup provides people with the illusion that they are getting "real" coffee. Instant provides no such illusion, hence its stigma. K-cup coffee is awful, but people happily drink it. Instant coffee can actually be much better, yet people go "BLECH!" if you even mention it.