5 ms·
So two things - You're conflating a medium (the web) with an action (selling). An excess of crappy websites do not compete with a subscription to Dropbox for e
by ajg1977 16y ago
So two things
- You're conflating a medium (the web) with an action (selling). An excess of crappy websites do not compete with a subscription to Dropbox for example, and there are not hundreds of Basecamp alternatives. A more accurate phrasing for your analogy would be "... made it pointless to charge for access to higher quality webpages". And I would say that yes, there are few examples of pay-walled webpages being sustainable businesses.
- Placing ads is great, providing that a) you can accurately target competitor products and b) the sales you gain are greater than your per-user cost of acquisition. If you have experience of making this work in the mobile space it'd be great if you would share.
- patio11 16y agoI'm just talking from my bingo experience, where I've been told many, many, many times that the instant I have free competition means my lunch gets eaten. (I have free competitors, and they're essentially outsourced customer acquisition that work for peanuts.) I don't have any experience with mobile. Anecdotally, the CPM rates I've heard for mobile make customer acquisition seem prohibitively expensive for cheap apps, but an explosion of CPM inventory from a wave of free applications lacking in quality means that prices must come down eventually. Increase in supply tends to decrease prices, just like Demand Media exerts a downward influence on my CPAs (while shifting more of my spend away from quality sites and to Demand Media outlets).