With your revenue anything less than $1M is probably too low. The upper limit is almost boundless. If the buyer would have to spend a year, $1M in ads, and 15 e

With your revenue anything less than $1M is probably too low. The upper limit is almost boundless. If the buyer would have to spend a year, $1M in ads, and 15 employees to get to where you are then it might be worth $5M or more to them. Avoid pricing it based on revenue alone. Think about how you're going to feel after you've sold. At what price will you not regret it? At what price will you be really happy?