Relevant: https://blog.bolt.io/keurig-accidentally-created-the-perfect-business-model-for-hardware-startups-18e9c3b4e796 https://blog.bolt.io/keurig-accidentall

Relevant: https://blog.bolt.io/keurig-accidentally-created-the-perfect-business-model-for-hardware-startups-18e9c3b4e796 https://blog.bolt.io/keurig-accidentally-created-the-perfect... Keurig created a hardware sales model orthogonal to printers. That is, people are excited to buy the recurring element (pods) and accept that the several-hundred-dollar device is just a means to an end. They don't feel ripped off, compared to buying printer ink that costs nearly as much as a new printer.