> People just don't know there's another way to make coffee than pod machines? I'm sorry, I just don't accept that premise. What am I missing? Other than drip,

> People just don't know there's another way to make coffee than pod machines? I'm sorry, I just don't accept that premise. What am I missing? Other than drip, that's what I'm saying. They aren't aware of convenient alternatives. Stands to reason if they did, they'd buy them. > they're making it based on their personal priorities, not because marketing has deluded them into thinking there's no other way I don't think you can divorce marketing impact from consumer choices. Keurig as a priority wouldn't have existed without the advertising effort a priori.