I highly doubt that is the reason. I bet I would be hard pressed to find someone who owns a Keurig that is not familiar with standard "drip" coffee machines. P

I highly doubt that is the reason. I bet I would be hard pressed to find someone who owns a Keurig that is not familiar with standard "drip" coffee machines. People opt for Keurig because it's quick and user friendly. Pop in a pod, hit a button, and then continue your morning routine. The entire user experience takes all of 10 seconds which has tangible value. I agree with your ethics argument, but I still don't believe that people are just buying Keurigs because they are blinded by marketing.