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Take that up with the millions of people buying them. I do my own pour-overs in the morning. I just find it endlessly fascinating to watch people extrapolate f
by rosser 8y ago
Take that up with the millions of people buying them. I do my own pour-overs in the morning.
I just find it endlessly fascinating to watch people extrapolate from their personal preferences, in the face of a demonstrably valuable (in the "it has value to someone" sense — because people are buying the things, which, in a capitalist system is definitive of "having value") to "There's no justification ... at all".
- slothtrop 8y ago> Take that up with the millions of people buying them. I do my own pour-overs in the morning. They don't even know the alternatives exist. Marketing is king. You're misinterpreting the point. It's not quibbling over whether the customer values the product, that's self-evident. It's "not justifiable" in the ethical sense in light of environmental impact and the alternatives available. People just don't know.
- rosser 8y agoPeople just don't know there's another way to make coffee than pod machines? I'm sorry, I just don't accept that premise. What am I missing? People are making a choice — an admittedly consequential one, yes — but they're making it based on their personal priorities, not because marketing has deluded them into thinking there's no other way. They're paying someone else to have done all the work of making their cup of coffee, except loading the pod, pushing the button, and making sure the water tank is full enough — for them, at least. Hell, even that illustrates the point: in every environment I've ever been with a shared pod coffee machine, I've had to fill the basin, more often than not. People can't even be arsed to make sure there's enough water in the stupid thing for the next person who wants a cuppa. It's laziness.
- slothtrop 8y ago> People just don't know there's another way to make coffee than pod machines? I'm sorry, I just don't accept that premise. What am I missing? Other than drip, that's what I'm saying. They aren't aware of convenient alternatives. Stands to reason if they did, they'd buy them. > they're making it based on their personal priorities, not because marketing has deluded them into thinking there's no other way I don't think you can divorce marketing impact from consumer choices. Keurig as a priority wouldn't have existed without the advertising effort a priori.
- kickopotomus 8y agoI highly doubt that is the reason. I bet I would be hard pressed to find someone who owns a Keurig that is not familiar with standard "drip" coffee machines. People opt for Keurig because it's quick and user friendly. Pop in a pod, hit a button, and then continue your morning routine. The entire user experience takes all of 10 seconds which has tangible value. I agree with your ethics argument, but I still don't believe that people are just buying Keurigs because they are blinded by marketing.
- slothtrop 8y agoThere are more alternatives than just drip machines. Convenient ones. That's what I've been pressing.
- criddell 8y ago> They don't even know the alternatives exist. Of course they do. I think the coffee pod idea took off because people use them at work (it's a pretty good setup for offices), liked the convenience, and end up buying a machine for home. I have an E61 based espresso machine at home with a flat burr grinder and if it either part were to break today, I'd probably replace it with a Nespresso machine.