While instant coffee has a negative stigma I'm happy to see the speciality community stepping into this space as a way to possibly move people away from these m

While instant coffee has a negative stigma I'm happy to see the speciality community stepping into this space as a way to possibly move people away from these machines. While the cost value is still not great (~$4 a cup) it's far less waste and the coffee (to me) is much better. There's currently three companies leading on this: Sudden, Swift Cup, and Voila. James Hoffman did a video on the three and discussed their pros/cons (https://www.youtube.com/watch?v=WuLWwZiIcl0 https://www.youtube.com/watch?v=WuLWwZiIcl0). I've tried all three at various points in their tenure and agree with Jim's points in the video. * Sudden was the first to make the splash and for a while I was subscribed to them, but I never felt like the coffee tasted right. * Voila is my preferred option right now because they offer a good variety of roasters as well as feel the most consistent in taste. * Swift has had some of the best tasting ones, but it's slightly less consistent than Voila for me. Their best one I've had is the partnership offering they have with ReAnimator.