3 ms·

"Start a Newsletter." why?

• rchaud 8y ago
  To promote new content to an already-converted audience. Compare the site engagement of users who willingly gave you their email address, to a user who landed on your page from a search query, browsed it and left the site. What are the chances that that user will remember the name of the site and make a return visit? Your page could have been one of 10 he looked at to get an answer to his question.
  • ghaff 8y ago
    Newsletters can work for a very targeted topic that has an audience that it equally targeted on that same topic, e.g. AWS. But there's real email fatigue out there. I know some folks who are reasonably well-known in the tech space who have tried newsletters at various times but gave up (as did I) because people generally just don't want another weekly or biweekly email. (And even if they give up their email address, they mostly don't open or read.) It's too bad in a way because a newsletter is a nice format for short form topical news and commentary on articles in a way that blog posts really aren't.