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Figure out how much the average user brings in in revenue per month, add the option to disable all tracking for that amount per month. I don’t see what’s so har
by jliptzin 8y ago
Figure out how much the average user brings in in revenue per month, add the option to disable all tracking for that amount per month. I don’t see what’s so hard. I’d imagine most people don’t care that much and the ones that do have an option now.
- michaelt 8y agoSomeone on HN explained the problem to me like so: Assume Facebook brings in $10/user/month in ad revenue. But the distribution is uneven; $50/user/month for rich westerners, $6/user/month for poor people in poor countries who outnumber westerners 10:1. If you offer everyone the chance to go ad-free for $10/month, your income from rich westerners drops from $50 to $10 and your total revenue drops to $6.36/user/month.
- thepangolino 8y agoThey can pull a Tinder and charge arbitrary amounts.
- IfOnlyYouKnew 8y agoThat would not work, because of the following (quite neat) problem: The users that are most valuable to advertisers are those with a lot of disposable income. If you offer an ad-free experience for the value of the average user, far more of these high-income, high-value users would subscribe, both because they have the money and because they tend to be more privacy-conscious. Imagine (simplified) losing ad income from the top 50% of your users for the price of your average user, while being left with only the bottom 50% to show ads to.
- ghostly_s 8y agoPut the opt-out price on a sliding scale that's adjusted quarterly per actual loss in revenue from users who drop out of the pool.