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That must be because you're only considering products for which you've done extensive research / have intimate knowledge of. Customers at early stages of the p
by davidivadavid 8y ago
That must be because you're only considering products for which you've done extensive research / have intimate knowledge of.
Customers at early stages of the purchase cycle are often not aware of the problems a given product solves. They need to be educated about the value of the product by starting from a higher level.
It's only when people are sold on the value of the product that they're interested in learning how the product delivers that benefit and what its features are.
The message has to match the sophistication of the reader.
- TeMPOraL 8y agoSure, but you're not selling me on the value of the product with platitudes and meaningless sentences. Sentences like "X lets you solve your Y problems faster and better" have near-zero information value, because they don't define reference point and scale for "faster" and "better", nor do they say what "Y problems" it's helping to solve. I feel such copywriting only preys on people who can't read with understanding.