It's just a pile on by the media. Agent 1) Publishes salacious article Agent 2) Sees traffic sharing that article, publishes its own Agent 3) Traffic is star

It's just a pile on by the media. Agent 1) Publishes salacious article Agent 2) Sees traffic sharing that article, publishes its own Agent 3) Traffic is starting to die down, publishes even MORE salacious article by uncharitably interpreting everything. Crowd) Wow there are a lot of articles about this, it must be a big deal! Agents 1-3) Facebook story is a big deal that we need to cover! All other agents) Let's try and blow the lid off this facebook thing!