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Best landing page I ever designed/wrote had this headline: "Fuck it, we like Reddit and we got some shit to sell." By every single metric (views, clicks, time s
by DisruptiveDave 8y ago
Best landing page I ever designed/wrote had this headline: "Fuck it, we like Reddit and we got some shit to sell." By every single metric (views, clicks, time spent on page, conversions), it murdered every other landing page in that campaign. Point is: experiment, have fun, be creative, copy other people's work, add your own flair, do things totally against best practices and logic. Marketing isn't a set-it-and-forget-it kind of activity. It's always moving.
- hartator 8y agoHa! Do you still have a link?
- DisruptiveDave 8y agoNah, this was a few years ago. I have a screenshot if you want, just hit me up.
- reubenswartz 8y agoWhat were you selling?
- DisruptiveDave 8y agoA subscription music discovery service (pre-Spotify).
- sonnyblarney 8y ago"F* it, we like Reddit and we got some shit to sell." As a headline is essentially click-bait. That you had blowout conversions is great, but it's for the same reason Taboola and Outbrain also have ridiculous headlines and images, and not more informative content.
- DisruptiveDave 8y agoThat's a bit reductionist. You're not considering the full context (which, of course, I didn't lay out) of the targeting + the ad + the rest of the landing page. It wasn't click bait. Taboola and Outbrain click bait has shite conversions, that's one way to measure "click bait" (it's not called "conversion bait" for a reason).