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As I understand it, Google (and others?) rank pages higher if the time spent on them is high. Long text takes longer to read, so it's a way to increase that met
by andrenth 8y ago
As I understand it, Google (and others?) rank pages higher if the time spent on them is high. Long text takes longer to read, so it's a way to increase that metric.
Another explanation I've seen is for ranking longer texts higher is that longer text is assumed to be of higher quality because it's more content/took more work to produce/whatever.
Whatever the reason, this leads to the rambling articles I mentioned, which seems to be a trend even for cases when the actual useful content is short.