Landing pages in a nutshell: remove objections. Typical objections (as noted by many people here): - I don't know what this is - Is it relevant to me? - How

Landing pages in a nutshell: remove objections. Typical objections (as noted by many people here): - I don't know what this is - Is it relevant to me? - How is this going to help me? - Who else uses this thing? - Why should I use this over the competition? - How much time will it take for me to get set up?