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OP here, I think this is a consequence of choosing bad KPIs (like time spent on page) to define what should rank higher. In my experience the best approach to
by 0xferruccio 8y ago
OP here, I think this is a consequence of choosing bad KPIs (like time spent on page) to define what should rank higher.
In my experience the best approach to deal with this is the TLDR on top idea, so the Reader experience stays good and then going deep into the topic for the curious ones and the SEO juice
- andrenth 8y agoIt's a workaround, but I think the real problem, as you mention, is search engines using time spent on page as a proxy metric for "this page is useful", which in many situations just isn't the case.