If I had my way, that would just be a giant animation of zeroes and ones being put into compact packages which get unpacked at their destination. The text would

If I had my way, that would just be a giant animation of zeroes and ones being put into compact packages which get unpacked at their destination. The text wouldn't be about "archives", and certainly wouldn't have a list of file extensions. No, it would be about how this product is all about allowing you to create, to be more. Which, after all, is what being about is all about. Maybe it could have a video commercial even, I envision something with piano music? Two young, awesome looking people in a café on a rainy day.. they exchange a little glance, suddenly the image freezes and distorts, skip 20 years to the future, they have raised 4 kids, it quickly skips through birthdays, school rehearsals, all that stuff, then back to the present, where the tender love only just began to blossom.... and you realize, that's all contained in that simple glance, a lifetime of events and stories. As the 7-zip logo fades in, the camera pulls back from the table they're now sitting at together while staring into each others eyes to the point of going cross eyed, camera pulls further back through a window, and a homeless person sitting outside the café stands up and takes their hat off, to reveal fantastic, full, shimmering hair -- in the last instant of the commercial the viewer realizes: that's Jesus! He has come back, because finally, a product gets the whole mustard seed thing, and the time of healing has begun.