Ask HN: How to stop getting service ideas?

I’ve been successful launching profitable service businesses (a business where you create custom solutions for customers). I then started productizing to somewhat streamline the processes. But for years I’ve been trying to come up with a product idea. For some reason I’m stuck in a loop where I know that Services can generate relatively quick & large sums of money. But they require either lots of time or money in the case of hiring. Every time I try to come up with product ideas, I get lured by the service business inner voice. How do I get unstuck?